A woman accused fashion brand Coach of intentionally ‘cutting’ unwanted merchandise when part of the company’s website is dedicated to sustainability.
Anna Sacks, who calls herself @thetrashwalker on TikTok, frequently uses her platform to raise awareness about excessive waste in New York City, with the TikTok user often documenting the unused “trash” tossed by drug stores and drugstores. supermarkets.
In her most recent video, uploaded this week, Sacks revealed that she purchased several destroyed Coach handbags from @dumpsterdivingmama, with Sacks claiming that each of the bags was intentionally destroyed, “which is Coach’s policy. “.
“Welcome to my first unboxing video,” Sacks began, holding up several ruined handbags. “So excited to show you all the Coach handbags I bought at @dumpsterdivingmama. As you can see they are all cut, which is Coach’s policy.
“This is what they do with unwanted goods, they order an employee to cut them deliberately so that no one can use them.”
According to Sacks, the fashion company would then have written off the destroyed merchandise as a “tax deduction”, with the TikTok user claiming the depreciation is “in the same tax loophole as if it had been accidentally destroyed.”
Sacks then admitted that Coach had a repair program for her bags, with the TikToker explaining that she would attempt to take the bags to the designer and request that they be repaired.
“Because, according to their website, they really care about the circular economy and sustainability,” Sacks continued. “This is a publicly traded company, but nowhere is it disclosed.”
The video then saw Sacks sharing a screenshot of the part of the website dedicated to Coach’s commitment to mending bags, which reads, in part, “So don’t give it up, fix it – c is another little thing we can do to keep the bags outside. landfill and reduce our impact on the environment ”.
Sacks concluded the viral video using a statement from the brand’s website, sarcastically adding, “Coach is working to make fashion circular.
On Coach’s website, he explains that the brand is dedicated to making products that last because “we believe that things better done create a better future for all.”
“Why? Because keeping and wearing what you buy for longer (even a few months) lessens the impact it has on the planet,” the company says in the liability section of its website, adding that it is ” proud ”to be named one of Barron’s 2020 Most Sustainable Companies in America.
On Monday, Sacks’ video was viewed more than 1.9 million times, with viewers expressing disappointment with the brand in the comments.
“Thank you for calling on companies for their environmental impact! @Coach be better! ”One person commented.
Another said: “Making companies responsible, I like that for us. “
However, as many other viewers have pointed out, Coach is not the only brand to intentionally destroy merchandise, as other high fashion brands such as Burberry have previously destroyed unsold clothing to “preserve its reputation as exclusivity, ”according to a 2018 Vox report.
The report also found that brands such as H&M and Nike have already destroyed unsold merchandise.
One viewer claimed Coach would not be destroying any more merchandise as of this year, however, the TikTok user writing: “Coach Retail has stopped reducing damage this year. They are now being sent for repair or reuse “and that the new program is” not yet in the factory outlets “.
“But even these bags were probably deemed unsaleable or irreparable,” they continued. “No one has enough product to destroy anything salable.”
The independent has contacted Tapestry, the owner of Coach, and Sacks for comment.