Home Ready to wear Veronica Beard opens boutique in Miami

Veronica Beard opens boutique in Miami


Veronica Beard is opening a new location in Miami’s Design District today.

This is the brand’s 16th store opening in the United States since its retail debut in August 2016.

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“There is no city in the world like Miami. It’s so vibrant, so energetic and we couldn’t be more excited to give the Miami client a wardrobe for every aspect of her busy life – those wardrobe MVPs that she without. can’t live that are colorful, versatile, glamorous and make her feel like she can take over the world every day, ”said Veronica Miele Beard, Design Director and Co-Founder.

Veronica Swanson Beard, co-designer and co-founder, added of the Miami store: “This neighborhood is so creative, filled with art, restaurants and international buyers. We design each store to be unique to its location and the Design District store provided an incredible opportunity to stretch creativity – we researched all prints, artwork, and vintage pieces specifically with that location at the store. spirit and it is both artistic and industrial.

The 1,900 square foot store, a reinvented industrial space with soft white walls and black painted wood baseboards, was designed by interior designer Carolina de Neufville. Throughout the single-story boutique, large dark wood tables, neutral rugs, brass and rattan accents, and leopard ottomans and accent cushions by Veronica Beard create a warm space. The drapery and upholstery fabric used throughout is Kelly Wearstler’s ‘District Claret’ print, a modern geometric print with a warm palette of rust, brown, mauve and beige with accents of blue and gray. Splashes of color in store art reinforce this motif.

The company declined to give a sales projection for the first year.

The store, located at 4048 NE 1st Avenue, carries the brand’s full collections of ready-to-wear, jeans, footwear and swimwear, as well as select third-party products. Due to the warm weather, the Miami store will carry more dresses than outerwear, but will carry the fall collection. The company predicts that its dicky jacket will be a bestseller. They also expect dresses, jeans, and shoes to do well in Miami. Since the Miami client likes to dress up, they plan to outfit her for casual day and night outings.

Over the past 16 months, Beard has also opened stores in Southampton, NY, Chicago, Boston, Nantucket, Georgetown and Greenwich. Plans call for two more stores to open in late November this year: Palm Beach and Atlanta.


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