FORT WAYNE, Ind., October 01, 2021 (GLOBE NEWSWIRE) – Vera Bradley, Inc. (NASDAQ: VRA; “Vera Bradley” or the “Company”), a leading U.S. company in bags and luggage and iconic lifestyle brand, today announced that items purchased in its new ‘Hope Blooms’ and ‘Hope Blooms Pink’ prints during National Breast Cancer Awareness Month will directly benefit breast cancer research .
Until October 31, 2021, 5% of the purchase price of all Vera Bradley Hope Blooms and Hope Blooms Pink styles will be donated to the Vera Bradley Foundation for Breast Cancer (the âFoundationâ).
Designed to honor and give hope to those touched by breast cancer, the Hope Blooms and Hope Blooms Pink prints are Vera Bradley’s latest prints. Both designs feature pops of pink flowers with pink breast cancer awareness ribbons neatly arranged in the bouquets.
âSince the Vera Bradley Breast Cancer Foundation was founded in 1993, Vera Bradley has been unwavering in her commitment to finding a cure for breast cancer,â noted Daren Hull, Vera Bradley brand president. âTogether with our associates, clients and communities, we have donated over $ 37.5 million to breast cancer research, but there is still much more we can do. In October, we encourage our customers to join us in the fight against breast cancer by purchasing Hope Blooms and Hope Blooms Pink items or by donating to the Vera Bradley Foundation for Breast Cancer.
In addition to purchasing items in Hope Blooms and Hope Blooms Pink, Vera Bradley customers can donate to the credit union to support critical and vital research being conducted at the Vera Bradley Foundation Center for Breast Cancer Research at Indiana University School. of Medicine in Indianapolis. With a donation of $ 10 or more at Vera Bradley Full Line stores and Vera Bradley outlet stores, customers will receive a free Foundation bag charm valued at $ 15 (MSRP).
The Vera Bradley Hope Blooms and Hope Blooms Pink styles range from $ 10 to $ 540 and are available now in stores and online. To learn more and purchase the collection, visit www.verabradley.com/hopeblooms.
ABOUT VERA BRADLEY, INC.
Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary businesses, with a dedicated, emotionally connected and multigenerational female clientele; alignment as causal, comfortable, affordable and fun brands; position themselves as âgiftâ and socially connected brands; strong entrepreneurial cultures; a strong focus on community, charity and social awareness; multichannel distribution strategies; and talented leadership teams aligned and committed to the long-term success of their brands.
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of handbags, luggage and other travel items for women, fashion and home accessories and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns and brilliant colors that inspire and connect women like no other brand in the global market.
In July 2019, Vera Bradley, Inc. acquired a 75% interest in Creative Genius, Inc., which also operates as Pura Vida Bracelets (âPura Vidaâ). Pura Vida, based in La Jolla, Calif., Is a fast growing, digitally native and very engaging lifestyle brand founded in 2010 by friends Paul Goodman and Griffin Thall. Pura Vida offers a differentiated and expanding range of bracelets, jewelry and other lifestyle accessories.
ABOUT THE VERA BRADLEY BREAST CANCER FOUNDATION
The Vera Bradley Breast Cancer Foundation raises funds for breast cancer research to find a cure and improve the lives of the many people affected by this disease. Vera Bradley’s co-founders began raising funds after the loss of a dear friend to the disease in 1993. To date, the Foundation has donated $ 37.5 million to the Vera Bradley Foundation Center for Breast Cancer Research. ‘Indiana University School of Medicine in Indianapolis, Indiana. The Center is focused on developing and dramatically improving therapies for some of the most difficult to treat types of breast cancer, including triple negative breast cancer. Funds are raised through special events, partner events and individual donations. Learn more about the Vera Bradley Breast Cancer Foundation at www.verabradley.org.
Vera Bradley Media:
Vera Bradley Breast Cancer Foundation:
Lynda Houk, Executive Director
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/483efcfd-bbb6-4b0a-89e5-3283d5504a7b