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The exchange of fashion brides


“This is a first in the history of fashion,” Donatella Versace said of a special Milan runway show in the courtyard of the Versace family mansion. What happened was kind of Exchange of women – although considerably more luxurious, opulent and Italian: Kim Jones and Silvia Venturini Fendi of Fendi and Donatella Versace have literally exchanged their homes. “Fendace”, if you will.

The show, directly titled Versace by Fendi – Fendi by Versace, opened with a veteran model Kristen mcmenamy wearing a tight black dress. But on closer inspection, it became clear that this wasn’t just a Versace affair, and the Fendi monogram made several appearances – on gold necklaces, on bracelets, on suspenders. shoes and dresses, on belts marked “Fendace” and on handbags spliced ​​with Versace’s own logo. With 25 looks in total, the collection was inspired by the era of the Italian house from the mid to late 90s under Gianni Versace – the house’s soundtrack from the 90s pointed out. Kate Moss and Amber Valletta wrapped up the first half of the show together, and the runway-overlooking Medusas turned to reveal the double-F Fendi logo designed by Karl Lagerfeld.

Along with the logos, the energy also turned into a party for the Fendi collection designed by Donatella, which took a “punk-rock approach … with rebellious notes,” according to the show’s notes. Drake, Future and Young Thug’s “Way 2 Sexy” exploded as models stomped in silk mini dresses and printed partings with a dizzying combo of Fendi’s double.F and Versace’s signature baroque prints, jeans and crystal-encrusted chainmail evening dresses. The remixed Fendi Peekaboo and Baguette handbags were finished with gold jellyfish, and the models even wore Donatella blonde wigs, in case someone forgot the whole exchange.

Just to be clear, however, this wasn’t a collaboration, but rather “a celebration of Italian fashion and a disruption of the established order of things,” according to the brands. Fashion collaborations, whether explicitly named or not, get a lot of attention because of the noise they make, but Versace and Jones said this show has been in the works for decades and not necessarily a commercial thing. recalling the friendly rivalry of Gianni and Karl Lagerfeld. “Here are two Italian dynasties coming together. Karl was Gianni’s best friend and Karl didn’t have many friends; you could count them on the fingers of one hand ”, Versace Recount WWD. “I remember them laughing and talking and making jokes. What I have in my eyes is a moment of happiness.

Of course, the exchange of everything was the backbone of the show. But the models! What other show would end with Naomi Campbell and have model legends Shalom Harlow, Kate Moss and Amber Valletta marching with new guard including Gigi Hadid, Precious Lee, Paloma Elsesser, Emily Ratajkowski and Adut Akech?

If you haven’t seen the opulent, supermodel-studded show yet, check out Versace by Fendi – Fendi by Versace here.


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