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See the world through Gucci’s distinctive lens


In life, perspective is everything – despite all of our many similarities, we each see and perceive the world from a unique vantage point. As ordinary as it may seem, wearing a pair of sunglasses isn’t just about an accessory, it’s a way to communicate your vision; to tell the world how you see it and how you want it to see you. For those looking to make a bold and confident statement of confidence, there are few better places to turn than Gucci.

Embodying the same spirit that underlies Alessandro Michele’s vision for the Maison’s ready-to-wear collections, the Gucci Eyewear offering includes elegantly eccentric versions of classic silhouettes. Here, in a series of candid portraits photographed by Maxwell Tomlinson and styled by iD’s Fashion Market Editor Bojana Kozarevic, pieces from the Maison’s latest collection are seen on three visionary London-based creatives. Below, they explain how their unique perspectives shape their practices and how they see the world.



Tell us a bit about who you are and what you do.
My name is Ranny Cooper, I am a painter and sculptor.

What are the four words that sum up your vision of the world?
Hopeful, brave, bruised, beautiful.

How do you perceive yourself?
Optimistic, driven, a little space cadet but sometimes it’s nicer in the clouds, you know?

How does your particular point of view come across in what you do?
It’s about empathy and connecting to what I create that really drives me forward. If you can’t feel or understand what you’re doing, it always ends up feeling a bit soulless.

What does having a “clear vision” mean to you?
That’s all. It is joy, curiosity, insight. Going blind is a big irrational fear for me, but I like to think I’ll be fine if something happens. I like the idea of ​​being more in tune with your other senses once one of them is lost.



Tell us a bit about who you are and what you do.
I’m a versatile skateboarder and nerd. I also teach skateboarding and study physics at university.

Idealistically, what does the future of the world look like to you?
I would like to see a world where people are able to give and feel unconditional empathy. Also, a sea change in our definitions of beauty, creativity, love, gender and intelligence.

What does having a “clear vision” mean to you?
For me, having a “clear vision” is a state of being both completely open to all possibilities and also fully present in all that you experience.

Where and when do you think your vision is clearest?
Certainly when I’m in a state of flux. It’s like that sense of effortless existence I get when I’m having a good skate session or going down a rabbit hole about something I’m interested in or just hanging out with the people who love me and know me best.

What are you looking for in a pair of sunglasses?
I want all the sunglasses I wear to bring out a different version of my face. I love that they provide a level of anonymity by hiding your face and giving you a new one while you’re wearing them.



Tell us a bit about who you are and what you do.
I am a painter born in Lublin, a town in eastern Poland, but spent much of my childhood in North West London. My work focuses on the inner lives of people, and I mainly paint the people, things and places closest to me, and I return to the same subjects over and over again, to hopefully scratch the surface of the experience of being human a little deeper each time.

Idealistically, what does the future of the world look like to you?
Currently, I think it can be difficult to see the light at the end of the tunnel, but if I were to put on my idealistic hat, there are exciting prospects for the future when it comes to science, medicine and , in some parts of the world, social progress. For example, it looks like mRNA vaccines are going to open so many new doors in the treatment of some serious diseases.

What does having a “clear vision” mean to you?
For me, it’s when you’re able to forget yourself a bit – when the outside world becomes the priority. Things can be seen and are not just a backdrop for your thoughts.

Where and when do you think your vision is clearest?
To be literal, I’m going to say around 9:30 or after eating too many nutrient-dense foods like Tuscan kale salad. On top of that, a whole to-do list has to fall online; things like the right amount of caffeine and water, sleep, exercise, and alone time. But in those two moments, I physically see better, the colors are sharper, and I generally see the world more clearly.


Find out more here.


Photography Maxwell Tomlinson
Fashion Bojana Kozarevic

Art direction Yara Heine
Hair Naoki Komiya at Julian Watson Agency
Makeup Thomasin Waite at Julian Watson Agency
Nail Technician Lauren Michelle Pires at Future Rep
Photo assistance Rory Cole, Tamibe Bourdanne
Gal Klein Fashion Support
LG production studio
Retouching ink Retouching
Yolanda models at head office management. Ranny Cooper at Crumb. & Igor Moritz.

All Gucci clothing and eyewear. Own jewelry models.