Oregon girls’ basketball superstar and part-time TikTok influencer Sedona Prince is the child star by name, image and likeness.
This is what their trainer, Kelly Graves, said on Prince’s remarkable ability to leverage his massive platform. Prince, who has nearly 3 million followers on TikTok, is also in the midst of a massive lawsuit against the NCAA to help promote NIL rights for college athletes.
Prince is one of the hosts of More than an athlete hotline: varsity edition on the UNINTERRUPTED YouTube channel. They release new episodes once a month and have previously spoken to UCLA wing Johnny Juzang and Amari Bailey from Sierra Canyon.
As part of the partnership with UNINTERRUPTED, Champs Sports x Eastbay and also announce an exclusive “More Than An Athlete” clothing line including performance and lifestyle products such as hoodies, t-shirts, jogging bottoms , compression parts and various other accessories.
Prince sat down with For The Win to discuss Oregon’s women’s basketball season, her massive presence on TikTok, NIL politics, and activism.
This interview has been condensed and edited for clarity.
Prince: Impressive. Sco ducks! [Laughs] It’s a little different. I have been here for three years. I had the full experience. I played on the same team as Sabrina Ionescu who was such a legendary team and we were going to win the national championship. COVID stopped everything and it was really heartbreaking. But last year we had a pretty bad year just because we couldn’t play in front of fans and had a limited number of games.
This year, we were finally able to play again in front of a full stadium. We had a few sold-out games. We can play UCONN at home, which is going to be so crazy. I’ve seen us go from the peak of COVID – which was miserable – to this season, where I had more of the college vibe and full experience. It’s pretty cool. I’m living my best life.
Prince: I think he’s already sold out. It’s going to be loud, crazy and energetic. I’m really excited because we have fans who drive three or four hours for each game. They are die-hard fans. They support us and really care about us. This is what is so special about our fanbase. They also want to know us off the pitch. This is also a feature of UCONN. They know the players.
We are definitely a very young team. We had a legendary team a few years ago, but we are a newer team now. We are trying hard. We have a lot of injuries right now but we are optimistic and we are working really hard. We are reinventing ourselves as the Oregon women’s basketball. It’s going to be a face-to-face. It’s going to be a challenge. My bet is on us, but it’s just me. [Laughs] It’ll be fun.
Prince: One of the best parts of playing against the best players in the country is learning to play different styles. Whether it’s defense or offense or learning to score against taller or smaller players, it helps a lot. I’ve played for the national team four times – I broke my leg for one so I had to leave earlier. But being in these training camps, playing against the best players in the country, the atmosphere was for the people where basketball is our life. That’s all we think about. This is all we dream of. I cherish every moment of these experiences.
As for my time in Oregon, I wasn’t supposed to continue playing basketball after my freshman year. I suffered an injury that almost ended my career. Now, being able to go on the pitch, I’m able to fully cherish every moment that I have on the pitch in front of the fans and also just with my teammates. I try to be more aggressive and to become more selfish but more altruistic. I’m trying to take good shots that will help the team. This is my mentality at the moment.
“She’s the star child of the NIL.”@OregonWBB Coach Kelly Graves said Sedona Prince’s off-field adventures were fun to watch, but didn’t detract from his on-field commitment.
– Zachary Neel (@zacharycneel) October 7, 2021
Prince: I don’t know if I would qualify as an influencer. But I’m definitely trying to show off my journey through TikTok. This is what I have always done. I try to document my life. Anyone who calls me their favorite TikToker, that’s great, but I’m not a TikToker. I am a basketball player. It’s definitely different, however! My life has changed a lot now that NIL has allowed me to capitalize on my name.
I have to think about new content and how to post about the brand and engage different fans and different subscribers. It’s all about analysis. It’s more of a science now than a natural flow. So I always try to go back to my roots and what I started to do in the first place, which is to create a safe and fun place for people to enjoy the internet. There aren’t enough of them right now. My work schedule has changed a lot and I have to take my time a lot more seriously. But it’s definitely a blessing and I’m very happy to be in the position I’m in
Let me put it on Twitter too because it needs some attention pic.twitter.com/t0DWKL2YHR
– Prince Sedona (@sedonaprince_) March 19, 2021
Prince: I know everyone is thinking about the viral video that started it all. It was the NCAA tournament video and it sparked national reform against the NCAA. But I think the most impactful videos that matter to most people are the ones where I create a safe space for young LGBTQ children. This is the most important thing. I have had so many DMs and even in person people will contact me and tell me I helped them out.
It’s so surreal. It makes me feel out of my body. It really makes me proud of myself and the people around me for what we have done and what we have achieved. We have certainly impacted so many lives and we have done so many great things. That’s all I wanted to do. Now that we are in a situation where I have the opportunity to continue to change lives, this is just the greatest blessing I have ever had. This is the most important thing for me. I had such a difficult experience on my way out. It was so difficult for me.
Being able to be that white light for other kids – they know they’re safe, they know they’re okay, they’re going to be loved no matter what – that’s the most important thing to me . I want to keep doing this. I want to create a safe and happy space for internet users. I want to create an outlet for some people and do my best and as much as I can.
– Nancy Armure (@nrarmour) March 29, 2021
Prince: I mean, I agree. I’m in a huge lawsuit with the NCAA over NIL rights. I want to keep pushing them to open up the laws even more and make the laws permanent and not back down on this NIL thing. The law, at the moment, is only temporary. It can change any day. We could again lose our right to have NIL. I have been in this trial for two and a half or three years. I knew there was a chance NIL would come along and I should probably start building my brand. So I’m very lucky to have exploded before NIL.
Once the policy changed, I didn’t have to worry about most of the brand building. I had already built my brand. I just had to focus on maximizing opportunities. I want to be able to help other student-athletes. This is a difficult work. It’s a difficult life. I wish I could help other athletes earn money, pay rent, help their families, shop for groceries. It really is special.
It has not been an easy road, but I wouldn’t want it to be any other way. #hobby
Sailing – AWOLNATION
Prince: I’m having a blast being able to do this. I made a lot of offers with places like Taco Bell when they had the Live Más student section. I did Quizlet and other cool stuff and things that I believe in and want to align with. I have a deal with a women’s branded sponsorship company and they help athletes get branded deals. I am their main varsity athlete. It was really important to me and it’s a campaign I wanted to participate in. It’s definitely a new world.
I run myself like a business rather than a teenager. I needed a financial advisor. I needed to find a tax lawyer and deal with agencies and managers. It’s more like I’m running a business. It’s funny! Both of my parents are entrepreneurs. My whole family is. I know how to do it. I love it. It’s a passion for me. But it’s definitely crazy to be a student and an athlete. It’s like having three jobs. I have three or four different tasks to do. But I wouldn’t choose anything else.
Prince: I think my partnership with Champs and Eastbay is the most unique and exciting I have ever done. It’s the biggest deal I’ve ever made. It’s an explosion. I remember going to the Champs and buying sneakers when I was little. Eastbay was the same. I was buying basketball shoes. And now I’m one of the athletes promoting this new line. It really is special.
I really liked my connection with Uninterrupted. We left this shoot in shock and in awe of the support, fun and friendliness. I think this is the most important thing. I want other athletes to know this is the kind of place they want to help you. They want to help you spread the word about your stories. I have been so blessed to have this connection. It’s definitely one of the best relationships I’ve ever had in my life. I will continue to build it and keep it. I love what they do, what they believe in and what they stand for. They got me this big contract with Champs and Eastbay. I am so grateful.