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RV Retailer, LLC Announces Leadership Team Appointments

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  • Jennifer Robinson appointed Chief Financial Officer
  • Mario Lozada appointed news director
  • Shahnaz Broucek named Chief Leadership Coach and Head of Culture Development

FORT LAUDERDALE, Florida., August 15, 2022 /PRNewswire/ — RV Retailer, LLC today announced the appointment of Jennifer Robinson as Chief Financial Officer, Mario Lozada as director of information and Shahnaz Broucek as Chief Leadership Coach and Head of Culture Development.

“We continue to build an outstanding leadership team at RVR,” said Jon Ferrando, President and CEO of RVR. “I am delighted to attract the caliber of talent and experience that Jennifer Robinson, Mario Lozada and Shahnaz Broucek will bring to the areas of finance, technology and leadership and culture development at RVR as we continue to grow. They will make great additions to our leadership team.”

Jennifer Robinson Appointment as Chief Financial Officer

Jennifer Robinson will hold the position of Vice President, Chief Financial Officer of RVR, responsible for the financial organization of RVR, reporting directly to Jon Ferrando. She will lead all financial functions including accounting, financial reporting, capital planning, capital structure, financial planning and analysis, financial operations support, shared services and treasury operations. His appointment is effective August 15, 2022.

Jennifer Robinson has over two decades of finance and accounting experience, having started his career at Deloitte and held finance roles for the past 15 years for retail organizations, including experience as CFO of public companies . She has held senior finance positions at Michaels Stores, a $5 billion retail company with over 1,000 locations. Jennifer holds a CPA from the state of texasa master’s degree in business administration from the University of Arkansasand a Bachelor of Science in Accounting from Oklahoma State University.

“I am happy to welcome Jennifer Robinson to our leadership team,” said Jon Ferrando. “Jennifer brings deep and deep finance experience to the retail industry. She will help us achieve operational excellence as we continue to grow RV Retailer.”

“I am delighted to join RV Retailer as Chief Financial Officer and lead the finance organization,” said Jennifer Robinson. “RVR’s growth has been exceptional, and I look forward to working with Jon and the RVR leadership team to implement corporate priorities and drive continued growth.”

Appointment of Mario Lozada as Chief Information Officer

Mario Lozada will serve as Chief Information Officer of RVR and will be responsible for the information technology function of the business. His appointment was effective August 12022. He will report to Famous Rhodes, Vice President of RVR, CMO.

Mario Lozada is a seasoned IT leader with significant experience in retail technology, including most recently at Payless ShoeSource, where he led the company’s digital transformation moving all technology from applications to infrastructure to the cloud , while dramatically reducing IT operating expenses. Mario holds a bachelor’s degree in management information systems and a master’s degree in information technology from Barry University and he served in United States Air Force as an information technology specialist.

Mario Lozada will strengthen our team with his retail IT experience,” said Jon Ferrando. “Mario will be focused on ensuring we have strong IT systems and infrastructure as we continue to grow and invest in RV industry-leading retail technology as part of our strategy over the coming coming years.”

“It’s wonderful to be part of the leadership team at RV Retailer and to support the technology function and future investments of the business,” said Mario Lozada. “I look forward to leading the IT function and supporting the company’s technology priorities.”

Shahnaz Broucek Appointment as Leadership Coach and Head of Cultural Development

Shahnaz Broucek will act as the Chief Leadership Coach and Culture Developer, reporting to Jon Ferrando. His appointment is effective August 15th2022. Shahnaz will be responsible for RVR’s executive leadership development program and strategy, providing high-impact learning, coaching and development resources for RVR’s leadership teams, and will play a leadership role in RVR’s strategy and investments to create a strong positive culture at RVR.

Shahnaz Broucek has extensive experience in leadership development and executive coaching, team building, corporate communications, change management, corporate strategy and human capital management. She served on the faculty of the Ross School of Business in University of Michigan teaching BBA and MBA students, and designing and teaching programs at the Ross Executive Education Program, including RVRs University of Michigan Leadership development program attended by RVR’s top 20 leaders over the past year.

Shahnaz Broucek will be a great addition to our team,” said Jon Ferrando. “She is a talented and passionate leader, with expertise in leadership coaching, communications and culture development. Her full-time appointment to our team reflects our unprecedented commitment to leadership development, investment in our associates and building a great culture. working closely with me and Taylor Elliottour CHRO, on these key priorities.”

“I am thrilled to join the passionate leadership team at Jon and RV Retailer to focus on leadership development, building a positive culture and high impact learning,” said Shahnaz Broucek. “I look forward to building on the tremendous achievements of the RVR University of Michigan Company-wide leadership development program.”

About RV Retailer, LLC

RV Retailer, LLC is one of the leading recreational vehicle retailers in United States with a focus on providing an exceptional RV customer experience in new and used sales, service and parts, and throughout the RV ownership customer experience. RV Retailer has 103 RV locations in 32 states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Iowa, Kentucky, Michigan, Missouri, Montana, Nevada, New Hampshire, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Caroline from the south, Tennessee, Texas, Utah, Vermont, Virginia, Washingtonand Wyoming. Regional store brands include: RV One Superstores, Motor Home Specialist, ExploreUSA, Floyd’s RV, Sonny’s Camp-N-Travel, Cousins ​​RV, Camper Clinic, RV Outlet UNITED STATESLifestyle RVs, Family RV Group, Northgate RV, Tom’s Camperland and Blue Dog RV, which sell a wide range of new and used RV brands with thousands of RVs in inventory.

RV Retailer has a talented management team led by the founder Jon FerrandoCEO and President. Jon Ferrando was instrumental in building America’s largest automotive retailer from start-up to more $20 billion in revenue and founded RV Retailer in 2018. RV Retailer’s management team has over 250 years of experience in the automotive and recreational vehicle retail industry.

Media Contact
Caroline AndreSenior partner
(646) 373-2899

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Dealer of VR SOURCE, LLC