German craftsmanship goes to the metaverse. Go in search of the RIMOWA x @RTFKT Space station to experience the limited edition collection of NFT and a physical suitcase, launching on October 27.
— RIMOWA (@RIMOWA) October 24, 2022
Attract new Web3 Rimowa enthusiasts and fan ages in the metaverse, the collaboration will combine physical and virtual art with exclusive Rimowa Original Cabin suitcases – released first as digital assets.
Originally introduced in 1898 by Paul Morszeck, the Rimowa Classic Cabin suitcase was intended to be the strongest, lightest and most elegant suitcase at the time.
Today, Rimowa’s aluminum luggage is recognized as a revolutionary invention for travelers who want to travel in a light yet fashionable way. Fitted with handmade leather handles and a polycarbonate exterior, the classic cabin aims to showcase the German Maison’s craftsmanship and modernism.
Committed to prioritizing innovative designs and the practicality of travel, Rimowa has entered the metaverse to further prove that its originality cannot be replicated – in the same way that soon-to-be-released NFTs cannot be reproduced.
Building on the metaverse, Rimowa has developed a new 3D e-commerce experience through OnCyber to meet the ever-changing needs of travelers around the world in the virtual environment.
Expanding its years of luggage expertise with today’s digital evolution, Rimowa is attracting newcomers to journey into the metaverse and join the established Web3 community and space by partnering with RTFKT.
After the conventional puzzles and quests of RTFKT, Rimowa will seek its community participation to unlock access to exclusive drop-in and limited-edition merchandise in a new interactive campaign.
On October 27, users will be invited to solve a variety of challenges together to discover the “hacked” space station Rimowa x RTFKT – which required reactivation in order to hit one of the few NFTs.
Those able to reach the limited supply of NFT will be able to forge the token for a tradable physical version of the suitcase.
“This collaboration is a fantastic opportunity for two brands that excel in their fields to come together to create products that can live in both the digital and physical realms,” said Emelie De Vitis, Chief Marketing Officer at Rimowa.
As part of Rimowa’s mission to develop unique products where function coexists with luxury, Rimowa hopes to bring its creativity into the virtual landscape by introducing and immersing its supporters in the next generation of brand engagement across the metaverse. .
“Entering the metaverse with RTFKT is really exciting, as it allows us to explore what it means to travel there. It’s a space that pushes creativity and collaboration to new heights and offers new ways to engage with different audiences,” added De Vitis.
Rimowa will also be unveiling a range of digital assets like Avatar Wearables and Space Robot Worker NFTs with RTFKT to transport the function of physical suitcases into the metaverse for the first time.
“We really put all our passion into this project, while pushing the boundaries in terms of typing experience, 3D space and raffle system. We can’t wait for people to see the physical baggage and experience their Clone Wearables once they’re forged,” says RTFKT Co-Founder Benoit Pagotto.
To learn more about blockchain, cryptocurrency, NFTs and Web3, visit Hypemoon.com.