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Mozilla plans to generate over $ 500 million in revenue this year

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The Mozilla Foundation today released its financial report for 2020. As usual, that gives us a good picture of the financial health of the organization a year ago, but for the first time this year, Mozilla gave us a also provided more recent data.

It’s no secret that Mozilla recently went through a number of difficult years, with major layoffs in 2020 as it restructured its for-profit branch, Mozilla Corporation. Its flagship browser Firefox, despite a number of technical advances, is also struggling in a market now dominated by Chromium-based browsers. Yet in 2020, Mozilla Corporation’s revenue was $ 466 million from its search partnerships (largely through its search agreement with Google), subscriptions, and advertising revenue. This is essentially the same as in 2019, when Mozilla Corporation made $ 465 million from these sources.

For 2021, the organization forecasts a turnover of more than 500 million dollars.

[youtube https://www.youtube.com/watch?v=ISYtFzMXVbM?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent&w=640&h=360]

Perhaps most important, however, is that new Mozilla products like its Mozilla VPN service, Firefox Relay Premium, Pocket, and other business initiatives are slowly but steadily starting to bear fruit. As Mozilla Executive Vice President Angela Plohman and CFO Eric Muhlheim noted in today’s announcement, revenue from new product offerings will grow 150% this year and will represent 14% of income of the organization in 2021. 2020 to 2021.

Yet in 2020, 86% of Mozilla’s revenue came from its search agreement with Google. This may be down from 88% in 2019, but for all intents and purposes Mozilla remains fully dependent on Google for now.

Diversifying its revenue streams is really the only way for Mozilla to reduce its reliance on a research agreement with a company that is both a competitor, thanks to its dominant Chrome browser, and more and more. out of step with Mozilla’s overall philosophy.

“As advertising evolves and the future of the web’s business model hangs in the balance, we’ve explored new, responsible ways to monetize that align with our values ​​and set us apart,” writes Mitchell Baker, CEO and Chairman of the Mozilla Foundation. , in today’s announcement. “We believed for a long time that the depreciation of cookies and a consideration of the online advertising ecosystem was coming – and was much needed. Now it’s here, and we’re positioned to lead the industry toward a new model of responsible advertising that respects people while delivering value to businesses. By creating products for the future, we are building a business for the future.

Ultimately, however, what Mozilla needs is for more users to adopt (or return to) its services, whether it’s its browser or its VPN. There’s a window here for a non-Chrome browser, with users increasingly skeptical of Google’s motives, and Microsoft’s Edge team has made a few missteps in recent months. Yet, at the same time, Mozilla’s efforts to bring suggestions and sponsored ads to Firefox also didn’t necessarily endear the organization to its own users.