Home Handbags Moda Operandi explores resale with Rebag partnership

Moda Operandi explores resale with Rebag partnership

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Luxury e-commerce retailer Moda Operandi is teaming up with resale platform Rebag for a digital second-hand handbag show, a move that highlights the closer ties between resale and first-timer markets hand.

Launching today, the 115-piece collection sells exclusively on Moda Operandi for one month, after which remaining stock will revert to Rebag. Highlights include a Bleu Frida Hermès Kelly, an Ombre Metallic Chanel Classic Single Flap, a limited-edition Louis Vuitton Sac Cœur and a Christian Dior Lady Dior Flower Charm bag.

The partnership comes amid a luxury resale boom. McKinsey & Company believes that the the market was worth $25-30 billion in 2020and will grow by 10-15% per year through 2030. Currently, half of the luxury resale trade is made up of jewelry and watches, with handbags accounting for a third of sales.

Moda Operandi has previously collaborated with a resale player on digital jewelry storefronts, working with family-owned Kentshire Galleries to sell rare and unique vintage jewelry. The Rebag collaboration primarily focuses on rare, exotic and unique vintage handbags, many of which are no longer available for purchase first hand. Hermès, Chanel and Louis Vuitton dominate the collection, which was co-curated based on customer data from Moda Operandi.

The partnership highlights the convergence of first-hand and pre-owned products, says Rebag Founder and CEO Charles Gorra. “Finally, people are starting to see the synergies between first-hand luxury and resale,” he says. “Rebag and Moda Operandi both cater to premium customers who want a high level VIP experience.”

Highlights of the collection include a Bleu Frida Hermès Kelly, a Ombre Metallic Chanel Classic Single Flap, a limited edition Louis Vuitton Sac Cœur and a Christian Dior Lady Dior Flower Charm bag.

Photo: Rebag