Launched new collections of mattresses and adjustable foundations at High Point focused on retailer and consumer value and benefit.
HIGH POINT MARKET PRESS RELEASE
Knoxville, Tenn. (October 10, 2022) – MLILY USA will showcase its new mattresses and accessories at the upcoming High Point Market, emphasizing the need of retailers and consumers for value and preference for easy-to-understand sleep benefits.
Fall market introductions include the all-new ChiroPro hybrid mattress, a value-driven hybrid line, and a heavy-duty platform bed frame with tool-free assembly. Company officials said the new products were carefully developed to provide retailers with the strongest combination of quality and value products, better margins and merchandising flexibility.
“The ChiroPro and value-driven lines are in production at our US facilities following a successful launch at the Las Vegas summer market. A top priority for Mlily is our relationship with retailers, and we have created programs that can help them drive year-round traffic and merchandise that meets the needs of different types of consumers and budgets,” said Glenn Kobylarcyzk, executive vice president.
The featured introduction at Mlily is the ChiroPro hybrid collection, endorsed by the International Association of Chiropractors (ICA). As the name suggests, ChiroPro is designed to provide optimal support for back health, addressing common consumer complaints of back pain caused by an old or poor quality mattress.
Offered in firm and plush sensations, the ChiroPro 13-inch mattress is constructed with multiple layers of comfort and support, including gel and soft foams and an individual pocket coil unit that conforms to the body and promotes circulation natural air. The plush model features a three-zone spring unit that provides different levels of head and shoulder, hip and leg support.
The new value hybrid line is offered in 9, 11 and 13 inch heights. Each provides a graphene technology fabric cover to draw heat away from the sleeper for better temperature regulation throughout the night, gel memory foam and individual pocket coil unit.
Also new is a modern look for the Essential Plus collection with a refreshed cover. The Essential Plus is an all-foam line offered in three profiles with memory foam designed to conform to the body and help with temperature regulation for rejuvenating sleep.
The sturdy platform bed frame is made of durable steel. Designed for tool-free assembly, this base eliminates the need for a box spring while providing ample under-bed storage. It features safe rounded corners, multiple support legs, and non-slip tape to keep the mattress in place. It is available in Twin, Twin XL, Full, Queen, King and California King sizes.
Mlily is located on the first floor of Plaza Suites, space 542, and will welcome guests from October 22-26.
With you every sleep of the way. Based in Knoxville, TN, MLILY USA is a key supplier of mattresses, pillows and sleep accessories to the North American bedding market. With a global network of state-of-the-art factories and warehouses covering more than seven million square feet in Tennessee, South Carolina, Arizona, China, Thailand and Serbia, the products of quality of the company are sold all over the world. In the United States, MLILY has an exclusive partnership with the International Association of Chiropractors to design and market bedding products based on clinical research and manufacturing excellence. MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular football team located in the UK, to provide rejuvenating sleep products for enhanced physical performance.