MILAN — After pioneering luxury e-commerce in 1999, LuisaViaRoma is now making its foray into the resale game, joining a handful of competitors who have taken similar steps in recent months.
The e-tailer has teamed up with Vestiaire Collective on a project focused on the circular economy, allowing its customers to resell their previously worn clothes in exchange for credits to be spent on new products on the e-commerce site.
LuisaViaRoma’s chief executive, Alessandra Rossi, praised the initiative, calling it “a new step in LuisaViaRoma’s sustainable journey.” We are proud to collaborate with Vestiaire Collective and see the shopping experience in a different light.
“By offering our customers a chance to experience circular fashion first hand, LuisaViaRoma hopes to pique the interest of more people on the importance of buying and selling luxury clothing and accessories from opportunity and the need to make conscious choices,” she said.
The project kicks off on Thursday with the launch of a dedicated page on luisaviaroma.com where customers can upload information and photos of their fashion and receive a quote within 48 hours. Upon receipt of the garments and accessories, Vestiaire Collective will carry out a quality assessment and authentication and release a LuisaViaRoma credit, given to customers within four working days in the form of a gift card.
Second-hand fashion will then be sold on the Vestiaire Collective platform via a page dedicated to the project.
“We are delighted to partner with LuisaViaRoma to offer our service and share our passion for circularity. A key part of achieving a more sustainable fashion system is to amplify the voice of resale,” said Max Bittner, CEO and President of Vestiaire Collective. “We will continue to join forces and fight side by side with brands and retailers, engaging their customers to embrace circular fashion by giving a second life to their pieces they will never wear again,” he said. -he adds.
The resale service capitalizes on the expertise of both companies and is making its debut in the Italian market ahead of a wider rollout, expected by the end of 2022. It allows customers to sell bags, shoes, accessories and ready-to-wear from 46 luxury womenswear brands, such as Balenciaga, Dior, Gucci and Prada, but the two companies share the same commitment to expanding the selection of luxury brands accepted in due time.
LuisaViaRoma joins a handful of other retailers driving resale as part of their sustainability efforts.
Farfetch launched its “Second Life” designer bag resale service in early 2019, while in 2021 Munich-based Mytheresa teamed up with Vestiaire Collective to offer handbag resale services to key European customers. , as well as The RealReal, which offered its customers Mytheresa vouchers. in exchange for putting their handbags back into circulation.
Yoox Net-a-porter also joined the game last year in a partnership with resale technology provider Reflaunt, with services first available to Net-a-porter customers and expanded in 2022 to Mr Porter and The Outnet.