- Away just parted ways with its chief marketing officer for the second time in about a year.
- Melissa Weiss has been appointed as part of a wave of leadership recruitment to kick-start growth as travel resumes.
- Away has set big growth targets for 2022 after being crushed earlier in the pandemic.
More management changes are underway at direct-to-consumer luggage company Away, which has just parted ways with its CMO for the second time in a year.
Melissa Weiss, who started in november, left in July, the company said. She succeeded Selena Kalvaria, who left in June 2021 after 11 months for a position at Gucci. Weiss’ appointment was announcement as well as two other key executives, chief operating officer Charles Liu and chief digital officer Luke Chatelain, who were seen as key to the company’s growth as it sought to rebound from the pandemic. Weiss previously held marketing roles at Lyft, Barry’s Bootcamp and others.
Away furloughed half of its staff and laid off 10% at the start of the pandemic, as its sales fell by 90%. But people started traveling again after the pandemic, and Away CEO Jen Rubio said she’s set aggressive growth targets for 2022. She’s just launched a new line of outdoor luggage , FAR—For All Routes—to appeal to male travelers and capitalize on a surge in outdoor travel during the pandemic.
Along with its business challenges, Away has had its share of leadership changes – Stuart Haselden stepped down as CEO in early 2021, replaced by co-founder Rubio. Rubio co-founder Steph Korey quit, came back and quit.
Away has not announced a replacement for Weiss, who could not be reached for comment. Insider was unable to determine if Weiss started a new role.