Laura Sutcliffe
Kate Middleton’s The Vampire’s Wife green dress, also worn by Princess Beatrice, is the most popular dress for rent on By Rotation; a designer dress rental site.
The Duchess of Cambridge packs a major punch when it comes to influencing style. Every time she wears a particular type of dress, coat, or handbag, the search rate for those items skyrockets.
READ: Why vintage designer handbags are making a serious comeback
And the same can be said for her second-hand outfits. The Duchess often puts tags on the map and one of those tags has to be The Vampire’s Wife. The UK-based brand has long been adored by celebrities, but Prince William’s wife has taken her status to another level since wearing her sons.
WATCH: Kate Middleton’s best outfits of the past ten years
At over £1,000 for some of their styles, however, it’s a bit of an investment, but a great way to get that regal look for less is to hire a designer style.
MORE: Exclusive: Lady Amelia Windsor on bags, sustainable fashion and thrift stores
One of Kate’s most popular dresses is the brand’s TVW ‘Veneration’ green silk-blend lamé dress and according to By rotationthe exact style was praised over 400 times since she wore it.
Kate wore a dress from The Vampire’s Wife during the royal tour of Ireland
By Rotation offers a huge selection of designer styles, from Kate’s mint green Self Portrait Dress She Rocked During Royal Caribbean Tourto the vampire’s wife blue floral set that Jodie Comer wore as Villanelle in BBC Kill Eve.
Rent the same dress at By rotation
The company was founded by Eshita Kabra-Davies in 2019. Her idea was “inspired by a love of fashion that does not weigh on her conscience and with an approach based on practicality rather than indulgence”. The entrepreneur first started the service as a side hustle, after traveling to Rajasthan, India for her honeymoon, where she witnessed the first-hand effects of textile waste.
Kate wore the brand again during the royal Caribbean tour
Since its launch, By Rotation has become the largest fashion rental platform in the UK, and a favorite with fashion personalities and celebrities.
READ: 22 sustainable fashion brands that need a place in your wardrobe
Plus, Lady Amelia Windsor is known to use the service and it’s so easy to see why. Renting a dress for a special event not only saves you money, but it’s also much better for the planet.
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