During her August vacation, Isabel Marant retired to Spain, where she had a house. A beach atmosphere has infiltrated his new collection. “It’s full summer,” she said of the lineup. “I really wanted to have super healthy, athletic, beautiful women with great skin and legs, as always.” While Marant polished his formula to a high gloss, it hasn’t slowed the roll of the business. There is a flagship store on Madison Avenue in early 2022 and a second location in Miami is in the works.
Miami is the kind of place their new clothes are made for, with their parachute silks, South Beach pastels, and ’80s volumes of jacket tops and shell suits. Among the novelties was a logo motif on board shorts and button-down t-shirts that looked like they had been taken from old-school Ocean Pacific gear, appropriate for the time. Another thing that made the show unique: the models were actually smiling. That they weren’t encouraged to do it more often is one of the runway’s lingering mysteries, a mystery you might have thought would be tackled during a re-emerging fashion week. But no, so kudos to Marant for bringing them back.
The smiles of the models accompanied the soundtrack, which advised, in a loop, to “enjoy what we do”. The collection’s jumpsuits, ombré overdyed denim overalls and sport-inspired parted pieces have been designed to let you stand out by doing everything you love, without the bulk. The show started off with undertones of yellow and orange, then moved on to pink and purple, before ending with a midnight glow. “It’s a sunset,” Marant said. Fun clothes for good times. Why not?