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Fashion startup trends for 2021


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In 2021, the fashion industry was at a crossroads, prepared for change by the pandemic and increased demand for ethical business practices. Startups and emerging brands were at the forefront, pushing the industry to rethink the way things are done.

This year, Vogue Business launched The Future Edit, a weekly newsletter featuring innovative entrepreneurs and startups to learn about their disruptive strategies, the challenges they overcome and how they differentiate themselves in growing markets. As always, technological innovation is at the heart of the industry’s concerns, from virtual reality to artificial intelligence to data analysis. However, innovation isn’t just about technology: Disruptive brands and startups put people and the planet first as they evolve. It marks a shift towards responsible business strategies and more direct ownership of sales, supply chain and customer relationships.

Building the circular fashion economy

Circular fashion was a key theme this year. Material recycling technology has so far been limited as blended fibers and plastic-based materials such as polyester make reuse difficult. Textile recycling startup Evrnu is advancing its technology to improve the quality of recycled fibers so they can be reused over and over again, extending the life of recycled materials. It’s a challenge that Evrnu CEO and co-founder Stacy Flynn says she’s ready to take on.

“There is a lot of skepticism about what is possible. A lot of brands and investors tell us, “It’s just tough, so I don’t think it’s ever going to happen,” Flynn said. Vogue Business in October, when the company announced a new funding round of $ 15 million. “We only work on difficult things. We don’t do it because there is a big profit immediately. We’re doing it because the problem is huge, and we’re uniquely qualified to tackle it, and it’s exciting.

Evolved By Nature is another startup focused on improving the environmental impact of materials used in the fashion and beauty industries. By replacing the harmful chemicals involved in textile production, materials such as leather will become biodegradable and the industry will become less dependent on fossil fuels. This fall, he raised $ 70 million from investors, which will be used to increase production.

Evolved by Nature removes harmful chemicals from the textile production process.

Evolved by nature