Home Ready to wear Emilio Pucci names Saar Debrouwere its new CEO – WWD

Emilio Pucci names Saar Debrouwere its new CEO – WWD


Belgian fashion director Saar Debrouwere is Emilio Pucci’s new chief executive, WWD has learned.

She is expected to take over as CEO in July as the Florentine brand transitions to a see-now, buy-now presentation model and frequent product drops.

In an internal announcement seen by WWD, Pucci’s parent company, LVMH Moët Hennessy Louis Vuitton, said Debrouwere would be responsible for “accelerating the development of Pucci by combining its lifestyle and resort origins with the creative modernity brought by Camille Miceli, the new artistic director, whose first creations were a great success.”

Stepping away from fashion weeks, Miceli showed off her first designs for Pucci during a fun weekend of lunches, yoga classes and parties last April in Capri, the jet-set island where founder Emilio Pucci opened his first boutique in 1951. as tops, kaftans, leggings, straw bags and platform shoes were immediately available for purchase in Pucci boutiques, on pucci.com and at his exclusive Mytheresa partner.

According to Sidney Toledano, Chairman and CEO of LVMH Fashion Group and member of the LVMH Executive Committee, “Debrouwere’s international experience in the product departments of different houses has prepared her ideally for this responsibility. Her energy, rigor and his enthusiasm will be major assets to lead the whole team to success in this new adventure.

For his part, Miceli said, “I am confident that we will do great things together and make Pucci a success.”

Debrouwere joins the Italian brand from Shanghai-based fashion house Icicle, where she was executive vice president, design and product, since 2020.

She is perhaps best known for her eight-year stint at Swedish fashion house Acne Studios, which she joined in 2012 as director of ready-to-wear, studio and product, eventually becoming head of product in 2014.

Looks from Camille Miceli’s first Pucci collection.
Giovanni Giannoni/WWD

A graduate of the Royal Academy of Fine Arts in Ghent, where she obtained a master’s degree in contemporary art and photography, Debrouwere began her career as a project manager at Ad!dict Creative Lab, a management consulting firm specializing in in the customer experience. She would later join fashion brand AF Vandevorst in sales roles, and was recruited in 2009 by Raf Simons as collection director.

Considered one of the pioneers of Italian fashion, Emilio Pucci began designing jersey skiwear in 1947 and opened his house in 1949. His colorful and graphic patterns quickly became a house signature, and strongly also associated with summer getaways.

Controlled by LVMH since 2000, Pucci has experimented with a variety of designers over the years, including Julio Espada, Christian Lacroix, Matthew Williamson, Peter Dundas and Massimo Giorgetti of MSGM; as well as studio setups; guest designers, and even a surprise collaboration with buzzy skate brand Supreme.

The brand has closed its stores in major metropolises and is focusing on resort locations such as Miami, Palm Beach, Florida, Saint-Tropez and Portofino, Italy. It produces rtw, beachwear, accessories, children’s and eyewear collections.


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Emilio Pucci to reboot as resort-focused brand

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