Determined to raise her child in a modern lifestyle with comfort and convenience, Agarwal found it was not easy to find beautiful clothes for toddlers. Recognizing this gap in the children’s fashion segment, she decided to create a market that would meet the needs and built Little Tags – a next-generation e-commerce platform for toddlers – and Little Tags Luxury – a one stop shop for luxury kids. ‘ clothing, from clothes to shoes to other accessories.
Build a niche
Launched in 2017, Little Tags is a one-stop marketplace for children’s clothing, bringing together branded and high-quality children’s brands on one platform. With over 260 designer brands under its umbrella, Little Tags brings the best and latest trends from reputed designer brands in India like Rohit Bal, Samant Chauhan, Raghavendra Rathore, Payal Singhal, Nitya Bajaj, Pallavi Mohan, Shivan & Narresh, Anand Bhushan, Siddharth Tytler, Krishna Mehta, Monisha Jaising, Nishka Lulla and Pooja Wang.
The market was awarded the title of ‘India’s Most Admirable Brand 2020’ by Forbes India and its collection was featured at the ‘Ramp of Delhi Times Fashion Week 2021 & 2022’. Following the success of Little Tags, Agarwal expanded and added a secondary market, Little Tags Luxury, to bring a premium line of international children’s clothing to India. Founded in 2020, Little Tags Luxury includes a stellar range of international brands such as Self Portrait, Moschino, Balmain, Diesel, Elie Saab, Aigner, Bugatti, Dsquared2, Emilio Pucci, Marc Jacobs, Philipp Plein, Stella McCartney Kids and many more. others. .
Discussing her dual roles of entrepreneurship and motherhood, she said: “Entrepreneurship is the constant learning of unimaginable possibilities and impossibilities and that learning horizon is amplified when you are both a mother and an entrepreneur. . It is a journey of constant invention.
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Agarwal was featured in The Corporate Review Magazine as a “Futuristic Woman Entrepreneur of 2022” and won a “Digital Women Awards 2021” by ShethePeople magazine. Little Tags was listed in Business Iconic magazine as one of “10 startups that caught our attention in 2022” for its ingenious solutions.