Home Luggage Casablanca unveils its luggage collection with Globe-Trotter – WWD

Casablanca unveils its luggage collection with Globe-Trotter – WWD

0

Casablanca wants its customers to travel around the world.

The hip luxury brand is launching a range of co-branded suitcases on Wednesday in collaboration with famed luggage maker Globe-Trotter, a favorite of Queen Elizabeth II, British Prime Minister Winston Churchill, explorer Sir Edmund Hillary – and soon to be fashion-savvy kids, too.

In a nod to Casablanca’s fall collection, which featured some of the styles, the luggage line features six items ranging from large and small trolleys to smaller sized suitcases, including a vanity box and minaudière.

Crafted from aluminum with bamboo handles, the cases are completed with brass hardware and lined with the Aviation Check pattern developed by Casablanca to evoke the colors of the French flag. A 22-carat gold enamel plate bearing the French brand’s logo adorns each piece of luggage.

The collection, which sells for between £1,495 and £3,995, is available online on Globe-Trotter’s e-commerce site, as well as in the luggage maker’s flagship stores in London, Tokyo and the recently opened unit in Los Angeles.

2022 has been a prolific year for the famous luggage brand, which celebrated its 125th anniversary by launching a number of co-branded collections (the previous one was with Tyler the Creator and his Golf le Fleur label), expanding its global reach. and grow your digital business.

The brand changed hands in March 2020 just as the COVID-19 pandemic began to spread globally, when Oakley Capital Group, founded by Peter Dubens, took over Globe-Trotter for an undisclosed sum of entrepreneur Toshiyasu Takubo.

Globe-Trotter has a long history. It was founded in Germany in 1897 by British businessman David Nelken, who developed a technique for making suitcases from lightweight but strong vulcanized fiberboard. In 1932, the company moved to England, where Globe-Trotter luggage has been produced ever since.

A staple of the Parisian menswear scene, Casablanca founder Charaf Tajer created the brand in 2018. The brand was one of the shared winners of the LVMH Prize for Young Designers in 2020 and one of the finalists in the running for the International Woolmark Prize 2021 and ANDAM Prize.