Latinx Heritage Month traditionally honors the cultures and contributions of Latin Americans and celebrates the rich heritage of all Latin American countries. On TikTok, during this month and throughout the year, we honor and celebrate the history, culture and achievements of the Latinx community. Whether it’s connecting with their culture, breaking stereotypes, creating inspiring content, or sharing everyday family life, the creators of Latinx on TikTok are bringing joy to people across the country.
Hashtags and creative effects integrated into the application
The community on TikTok continues to drive the growth of #LatinxCreated content through popular hashtags including #Latino, #Latina, #Familia, #Comida, #Hispanic and #FamiliaLatina, which has grown + 185% since Heritage Month Latinx 2020. The #FamiliaLatina TikTok of creators, artists, fans and more includes household names like @jbalvin and @jlo, and 2020 TikTok Trailblazers @jennymartinezzz, @valentinebrothers, @devonrodriguezart, and more.
Starting tomorrow, you can share the stories of the Latinx culture and community with all new creative stickers. The stickers were created to celebrate the breadth and depth of Latinx culture, featuring images of dishes, traditions, phrases and more. To display a Latinx Heritage Month sticker, open the sticker bar after filming and add them above your video.
Latinx Pioneers 2021
For Latinx Heritage 2021, we are proud to partner with Mitú to unveil our second cohort of Latinx TikTok Trailblazers. These creators are the next generation of Latinx digital entertainment leaders, nominated by the community for their creativity, passion and genuine spirit. Meet our pioneers below!
- @ bry.hm (Brooklyn, NY) – Bryan Hernandez is a first generation Dominican-American from Brooklyn, New York who has always had a passion for the arts. With funny skits, wacky characters and dancing, Bryan uses his talents to spread laughter, joy y todo lo bello by ser domincano.
- @ candylover89official (Riverside, CA) – Angelica Torres, a bilingual content creator who focuses on spreading positivity, was born and raised in Puerto Rico and moved to the United States at the age of 11 and has then started his own business at 16. She creates bilingual content such as fun makeup tutorials, makeup product reviews, beauty trends and more.
- @hellotefi (Brooklyn, NY) – Tefi was born and raised in Miami, Florida, and now lives in Brooklyn, New York. Obsessed with pop culture, Tefi turns everyday Hollywood events into a fun and engaging storytelling.
- @iamsofiabella (Las Vegas, NV) – Sofia Bella is a third year teacher, encouragement coach and content creator. His viral TikTok channel is filled with snippets of everyday life in his classroom alongside his longtime Bad Bunny fandom.
- @leogonzall (Los Angeles, CA) – Leo Gonzalez is a content creator based in Los Angeles, California. He creates short video sketches based on different characters and situations ?? everything from reporters to your average grocery store clerk ?? but it also focuses on its main character, ?? Junior. ??
- @lexdelvalle (New Jersey) – Alexia Del Valle is a 23 year old Puerto Rican from New Jersey. She recently graduated from college, where she debuted on TikTok using the app as a creative outlet to express her humor and represent her culture.
- @ jonnym0rales (Wilmington, NC) – Through his light and comedic lifestyle videos, Jonny highlights the beauty of bridging cultural diversity, found in the relationships people have with each other. As he celebrates his Mexican heritage by creating content featuring popular Hispanic dishes, snacks, music, traditions and more, he frequently and proudly invites his Mexican mother and American girlfriend to take the tour.
- @juixxe (San Diego, CA) – Jesús is a first generation Mexican immigrant and Latino creator who wants to give more to the Latino community through his social media platform. He collects donations from his supporters to help support street vendors – in the past year, he has given over $ 110,000 in cash donations to vendors across Southern California.
- @msnewslady (Washington DC) – Jeannette Reyes is FOX5 Morning Presenter in Washington DC Daughter of Dominican immigrants, she is a proud Afro-Latina who uses her Spanish and English platform to educate her followers on what it means to be an American first generation who is proud of their Latino roots.
- @nycgaydad (Brooklyn, NY) – José Rolón is a Puerto Rican single gay father of three living in New York City. He is seen as a new voice in the Latinx and LGBTQ + space, bridging the divide between the two cultures while remaining accessible to all families.
- @saltycocina (Maricopa, AZ) – Ana is a mother and grandmother who used TikTok to share her traditional childhood recipes, with the goal of creating a visual cookbook for her children so she can always use them. guide in the kitchen.
- @thealgorythm (Brooklyn, NY) – As an Argentinian immigrant, Agustina uses her social POV to provide cultural context for the latest fashion trends while promoting emerging fashion talent (especially Latin American designers). In 2019, after losing her dream job, Agustina became an entrepreneur and in December 2020, started on TikTok to talk about her passion for trends.
- @thejourneyofabravewoman (Plano, Texas) – When she was just 20, Peru-born Marcela Marañon survived a fatal accident that killed her boyfriend and left her paralyzed with a leg amputation . She went on to become the first Latin American woman with a disability to climb Mount Kilimanjaro and is a pioneer in exoskeleton technology. Marcela has a deep desire to change the world and the way in which disability and accessibility are perceived.
- @vanessafpena (Los Angeles, CA) – Vane is a queer Venezuelan non-binary creator who uses his light humor to entertain his viewers. They love to tell stories to make their fans laugh and post relevant content about the growth of Latinx.
- @vicblends (Atlanta, GA) – Victor Fontanez is a 22-year-old celebrity hairstylist and entrepreneur whose goal is to motivate, inspire and become the next positive voice of this generation of entrepreneurs and content creators. The job he’s most proud of is giving free haircuts to strangers in public, as well as philanthropic efforts in his hometown of Fayetteville, North Carolina.
Be on the lookout for interviews with our pioneers throughout the month and be sure to follow @TikTokCreators to see more!
Building on the success of our TikTok for Black Creatives pilot program, TikTok continues to invest in the development, amplification and economic opportunities of various emerging creators and artists through the TikTok Latinx Creatives program in partnership with MACRO. 150 Latinx Creatives will be selected to participate in our sessions starting in October and as part of the 10 week program Latinx Creatives will have access to mentoring and career development opportunities to advance their creative journey.
Latin music is an important and growing genre in the music tapestry on TikTok, with a diverse music community in its own right. The community thrills with the latest Reggaeton hits from active TikTok artists like J Balvin, Sech, and Karol G, but TikTok has plenty of time for traditional genres like Mexican norteño (?? Espejeando ?? de Los Tucanes De Tijuana), hard merengue. (the immortal ?? Kulikitaka Ti ??), and more. This summer, TikTok has resonated with the sounds of hits like Farruko ?? s ?? PEPAS ?? (1.7 million video creations), El Alfa ?? s ?? La Mamá De La Mamá ?? (1 million video creations) ft. CJ & El Cherry Scom, and ?? Se Acabó De Cuarentena ?? (13.9 million video creations) from legendary Reggaetoneros Jowell y Randy.
This year’s Latinx Heritage celebration kicked off with a special TikTok LIVE performance ahead of the month from J Balvin, the global superstar and most followed Latinx artist on the platform. Entitled JOSE x TikTok and featuring performances of songs from his new album JOSE, the LIVE performance aired on Sunday September 12, with a rerun on September 13.
In addition to Balvin’s performance, TikTok? S Music hub will schedule curated playlists throughout the month that showcase the full spectrum of Latin music. In addition to traditionally Latin genres like Cumbia, dembow, and Pop Urbano, the playlists highlight contributions by Latin artists to genres like rock, indie, and electronics. Also, be sure to tune in to TikTok Radio throughout the month to hear from some of our Latinx Trailblazers DJ guests and share their personal playlists.
Programming and live events
Throughout the month, TikTok will host weekly LIVES to highlight creators, musicians and public figures in the Latinx community. From September 15 to October 15, we’ll be launching a variety of themed programs featuring Latinx creators on TikTok, celebrating themes from ?? La Comida ?? at ?? La Cultura Pop ?? and ending with ?? El Grand Finale. ?? We will also have an in-app hub with LIVE information, Nuestra Comunidad (Trailblazer projectors), Escucha (playlists) and a special section for Latinx companies.
Support the community
We know there are other ways to support and celebrate the community beyond programming and entertainment, which is why we are donating $ 250,000 to 9 organizations supporting causes important to the community, including development. career, family support, education, etc. We also continue to strengthen our partnership with the Hispanic Heritage Foundation (HHF), a nonprofit organization established by the White House in 1987, through #CreciendoconTikTok, a $ 150,000 grant fund aimed at developing and grow 30 Latinx small businesses across the United States.
Join the celebration!
We’re highlighting our community of amazing Latinx creators on TikTok – this month, and every month, we’re #LatinxCreated. So get involved and we’ll keep Creando, juntos.
To stay up to date with Latinx Heritage Month programming and the #LatinxCreated community on TikTok, follow @TikTokCreators and @TikTok.
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