Home Ready to wear Balestra unveils its first ready-to-wear collection during MFW

Balestra unveils its first ready-to-wear collection during MFW

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Renowned Italian haute couture house, Balestra unveiled its first ready-to-wear collection during Milan Fashion Week, centered around the brand’s signature blue color.

Italian label Renato Balestra was founded in 1959 by the couturier, who became known for his iconic painterly embroideries. In February, the label announced it was rebranding to reposition itself for sustainable growth. This included a new creative direction team, led by the founder’s daughters Fabiana and Federica Balestra, alongside his granddaughter Sofia Bertolli Balestra, who leads research, design and brand identity.

The new Balestra look is guided by the principles of freedom, innovation and inclusion to inspire a new generation with optimism and glamour, the brand explained. This includes a new name, with the brand now referred to by the designer’s last name, and a new logo that revisits the version hand-drawn by Renato Balestra in 1971.

Image: Balestra AW22

MFW AW22: Balestra repositions itself with a new brand identity

The brand’s new vision was unveiled during Milan Fashion Week with a collection called “Reload” filled with timeless contemporary pieces designed “with optimism”, added the Italian label, in keeping with the values ​​of the historic Maison.

“It is said that those who see the sun rising in a dream are about to begin a period of rebirth and change. It is a symbol of optimism and faith in the future,” Sofia Bertolli Balestra, head of research, design and brand identity, said in a statement. “Dreams allow us to go beyond reality, to shape our future, to let us believe in ambitious goals, and sometimes to see who we really are.”

The first ready-to-wear collection takes inspiration from the brand’s haute couture and draws inspiration from the house’s innovative codes, offering timeless and fluid creations for strong women who want to “live the night and stay up until ‘at dawn”. the brand.

“We started from our roots,” said Sofia Bertolli Balestra. “We were inspired by Balestra’s legendary period between the late 1970s and the 1980s, referring to soft shapes, plunging necklines and oversized shoulders, giving the body complete freedom. A beautiful dream that passes from day to night.

Image: Balestra AW22

Flowing silk dresses adorned with crystal embroidery rub shoulders with sequined pants, crop tops and jumpsuits, which underline the brand’s couture history. While the new RB monogram, originally designed in 1971 by the founder, pays homage to the house’s heritage. The monogram has been extended to a large scale print, with a neon effect created by layered graphics for a contemporary and modern update.

The highlight was the blue Balestra trouser suit, adorned with fabrics printed with 18th century engravings by artist Giovanni Battista Piranesi, which offers a bold look aimed at repositioning Balestra as a symbol of Made in Italy quality for the modern woman. .

“Renato Balestra, like Piranesi, was captured by Rome and became its ambassador to the world. Citing the city is our invitation to dream, to let emotions flow through us, to imagine physical and ideal places,” added Sofia Bertolli Balestra.

Image: Balestra AW22