For her return to the catwalks, Alessandra Rich opted for the typically Parisian restaurant Maxim’s, whose dark red Belle Epoque interiors (carpeting, sumptuous, dim lighting from original Art Nouveau chandeliers) still have a flavor of chic decadence. “I thought it was the perfect setting for my collection, because it’s a place where people come to enjoy life, have fun, and play the dating game,” Rich said in what was certainly the the most voluptuous backstage of the season.
The collection was called Let’s Kiss and, to make it clear, fiery red lipsticks in little red boxes were placed on each seat. Then the stage was left to an undulating stream of skimpy and sassy little numbers that were impossibly short and tight, followed by a parade of midriff-baring crop tops variously paired with the company’s lowest flares (Rich called them rather aptly “cheeky”), or with sexy high-waisted bikini briefs, or miniskirts as indistinguishable as a microchip.
A slightly wiser proposition was a series of flowing, curvy floral chiffon slipdresses that looked deceptively romantic, as their sheerness left little to the imagination. “It’s all about fake innocence, she’s just pretending to be an ingenue,” Rich said of his inveterate flirt. “But she wants to have fun being a real provocative.”