Home Ready to wear 22 Amazon Customer Favorite Summer Fashions

22 Amazon Customer Favorite Summer Fashions


The official start of summer is finally here, which means flowy dresses and sandals are here to stay for the season. Whether you’re planning your next beach destination and shopping for the perfect swimsuit or looking to jump on TikTok’s latest trend – “Coastal Grandma” – we’ve got you covered for all your summer essentials.

Shop All Day contributor Makho Ndlovu stopped in TODAY to detail Amazon’s customer favorites for the summer. These on-trend picks have customers’ stamp of approval with over thousands of verified reviews, from beach cover-ups to cooling hats.

Read on to see six favorite Amazon customer finds you might not want to miss.

Amazon Customers’ Most Popular Fashion, Seen TODAY

Bsubseach beach kimono

Ndlovu says this kimono-style blanket is a must-have for your next beach vacation. She says this lightweight piece is not only the perfect beach cover-up, but can also be worn as a layering piece with your favorite jeans for a fun evening look.

Yesno Wide Leg Jumpsuit

“Channel your inner ‘coastal grandma’ with these flowing linen overalls,” Ndlovu said. According to the brand, it is made from 100% cotton and most of the 12,000 reviewers like the softness and comfort of the fit. Ndlovu says to pair it with your favorite simple t-shirt or tank top, then top it off with a straw hat and a woven bag.

Small Herald shoulder bag

Ndlovu loves this bag for the endless ways to wear it. This 6-in-1 handbag includes three different straps and pouches; you can wear it as a shoulder bag, handbag or underarm pouch. Not to mention, it comes in 12 different shades, from classic black to summer-ready yellow.

Vifuur Water Sports Shoes

These unisex water shoes have over 100,000 Amazon reviews! Available in 44 different colors and patterns, the brand says they fit like socks and feature quick-drying fabric that prevents chafing. One verified reviewer said these shoes were a game-changer for her beach vacation and wrote: “The beach near which we were had hidden rocks in the sand – large volcanic rocks which were painful to walk on – except for me in my fancy shoes. I wore almost constantly for a week and they held up well to all kinds of stress.”

Builtcool Mesh Cooling Baseball Cap

Ndlovu says this innovative hat can be worn two different ways, getting it wet to activate the cooling properties, or you can wear it dry to absorb sweat. According to the brand, it cools up to 30 degrees below body temperature and features 100% polyester mesh fabric.

R.Vivimos vintage fluid cotton dress

This flattering cotton blend dress is available in over 20 different colors and features an empire waistline. Ndlovu says women of all shapes and sizes, including moms-to-be, will love this dress. “Wear it with heels or wedges for a casual summer wedding or slip it on with flat sandals or trainers for an effortless everyday look,” Ndlovu said.

Amazon Customers’ Most Popular Fashion

Shop All Day contributor Chassie Post previously stopped by TODAY to share some of her favorite customer Amazon finds. From a packable visor to a versatile athletic dress, you’ll be ready for your next beach day or summer getaway with comfort and ease.

Furtalk Sun Visor

The message indicates that the visor is trendy highligths. If you’re hitting the beach, golf course, or running errands around town, you’ll want to shield yourself from the sun with this best-selling wide brim straw sun shade. Not only do we love that you can still rock your ponytail, but it also wraps around so you can toss it in your purse or carry-on.

Cupshe One Piece Swimsuit

This one-piece swimsuit has over 6,000 five-star Amazon reviews and we can see why. Featuring a wrap-around design and block coloring, it’s flattering for most body types and creates the illusion of an on-trend high waist. Plus, it’s available in 16 different colors and prints to choose from.

Ecupper Cotton Casual Pants

We’re obsessed with the “Coastal Grandmother” trend on TikTok. If you haven’t heard of them yet, consider strolling the sands near a coastal beach house in these culotte-style pants. This classic pair is made from 100% cotton and comes in 15 different colors. Pair it with your favorite white button up or cardigan to complete the look.

Ecupper Linen Relaxed Trousers

Ecupper offers similar culotte-style pants in 100% linen. They are available in 11 different colors and feature a drawstring for ultimate comfort. A verified Amazon reviewer says they’re “just loose enough to be great for summer travel but not too baggy.”

Iximo Linen Drawstring Trousers

Another way to stand out in “coastal grandma” is to add a pair of linen pants to your wardrobe. This pair is 100% linen and features a drawstring and ankle cut. Many reviewers say they love their flattering looks and true to size.

KuaCua Athletic Dress

Take athleisure to the next level with this Amazon favourite. Post says the sports dress is her “warm weather uniform” and her favorite sportswear staple of the season – she has three! This dress isn’t just for the tennis court; it’s chic enough for running errands or for a casual lunch. According to the brand, it’s made of nylon and spandex for ultimate comfort and stretch. Before adding it to your cart, be sure to check the coupon box to get the discounted price of $28.99.

Laxizar Fashion Hair Clips (Set of 8)

If you need more proof that the 90s are making a comeback, look no further than the claw clip. At just $10, this set includes eight acrylic clips in a variety of on-trend colors, including turtle and pearl. The clips feature a non-slip grip for easy use when creating your favorite hair style.

Bronax Cloud Unisex Slides

What was originally intended to be post-workout recovery shoes has become one of the season’s biggest sandal trends. Post says the Cloud Slides might be “the most comfortable shoes you’ve ever put on your feet” and a verified Amazon reviewer said they “look like marshmallows.” According to the brand, the sole band has a snug fit for support, shock-absorbing soles and 15 colors to choose from.

More Amazon Fashion Favorites for Summer

Long smocked dress Zesica Boho

This airy maxi dress features a smocked bodice for a stretchy, flattering fit. Available in over 20 vibrant colors and different prints, you can dress this piece up for a summer wedding or dinner party, or pair it with your favorite sandals on your next vacation.

Anrabess long sleeveless beach dress

Your summer wardrobe isn’t complete without a maxi dress. Available in over 25 colors to choose from, this dress combines comfort and style. Not to mention, this seasonal must-have has over 9,000 ratings on Amazon and one verified reviewer wrote, “Love love love these dresses! Bought two of these because I couldn’t decide and I’m so glad we did. It’s a perfect length for me and so comfortable.”

Butaby Retro Sunglasses (Set of 2)

Update your sunglasses with these retro style shades. A verified Amazon reviewer said “these are great to wear with a hat as they don’t push into the brim or force marks on your nose.” There are over 20 colors to choose from ranging from neutral to bright hues.

Bsubseach Beach Concealment

Whether you’re poolside or looking for lunch between the rays, throw on this tunic-style button-down beach cover-up. According to the brand, it is lightweight and comes in 23 different colors. One thing to note is that it is best to wash by hand.

Smismivo Tummy Control Halter Swimsuit

Another swimwear trend we can’t get enough of is this retro one-piece. Featuring an adjustable halter neckline for maximum support, the ruched pattern is designed to be extremely flattering and suitable for most body types.

Meekoo Rattan Style Earrings (Set of 4)

If you’re looking for the finishing touch to your favorite outfit, look no further than these bohemian style earrings. If you have sensitive ears, one verified reviewer said they were “lightweight and very comfortable to wear.”

Frienda straw shoulder bag

Nothing says “beach ready” like a straw bag. This handwoven handbag has an adjustable shoulder strap that can be worn over the shoulder or crossbody. According to the brand, it’s big enough to hold your phone, keys, and makeup essentials.

Dragon Fit High Waisted Yoga Shorts

Another 90s trend making a comeback is spandex shorts, now known as yoga shorts. This high-rise pair is available in 20 colors and made from both nylon and spandex for ultimate stretch. Wear with your favorite oversized tee for a chic, laid-back look.

CORRECTION (May 11, 2022, 12:42 p.m.): An earlier version of this article misrepresented the fabric material of the Ecupper cotton casual pants. The fabric is 100% cotton, not linen.

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